Privacy Policy

Fortify Health Coaching LLC

d/b/a The Fortified Mindset

Effective Date: April 22, 2026

1. Introduction

Fortify Health Coaching LLC, doing business as The Fortified Mindset (“we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at fortifyhealth.co (including all subdomains and related pages), use our services, interact with our content, or communicate with us.

By accessing our website or using our services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you fill out forms on our website, book a discovery call, register for a workshop, subscribe to our email list, download a resource (such as our “16 Words” guide), or otherwise contact us. This information may include:

- Full name (first and last)

- Email address

- Phone number

- Any additional information you choose to share during coaching sessions, intake forms, or communications with us

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies. This may include:

- IP address and approximate geographic location

- Browser type, version, and operating system

- Device type and screen resolution

- Pages visited, time spent on pages, and navigation paths

- Referring website or source (how you found us)

- Date and time of your visit

2.3 Information from Third-Party Tools

We use third-party analytics and advertising tools that may collect information about your activity on our website and across other websites. These tools include:

- Google Analytics: Collects anonymized data about website traffic, user behavior, and demographics to help us understand how visitors use our site.

- Meta (Facebook) Pixel: Collects data about your interactions with our website to measure the effectiveness of our advertising campaigns and deliver relevant - ads on Facebook and Instagram.

2.4 Payment Information

When you purchase coaching services, workshops, or other offerings, your payment is processed by a third-party payment processor. We do not directly collect, store, or have access to your full credit card number, bank account details, or other financial account information. Our payment processor handles this data in accordance with PCI-DSS (Payment Card Industry Data Security Standard) requirements.

3. How We Use Your Information

We use the information we collect for the following purposes:

- To provide, maintain, and improve our coaching services, workshops, and programs

- To process and manage your bookings, registrations, and payments

- To communicate with you about your account, services, and scheduled sessions

- To send you marketing communications, newsletters, and promotional materials (with your consent)

- To send you SMS/text messages related to appointment reminders, follow-ups, and promotional content (with your express consent)

- To respond to your inquiries, comments, or requests

- To analyze website traffic and user behavior to improve our website and content

- To measure the effectiveness of our advertising and marketing campaigns

- To deliver targeted advertisements through platforms such as Meta (Facebook/Instagram)

- To comply with legal obligations and protect our rights

- To detect, prevent, and address fraud, security issues, or technical problems

4. SMS/Text Messaging

By providing your phone number and checking the consent box on our forms, you agree to receive text messages from Fortify Health Coaching LLC. These messages may include appointment reminders, service updates, and promotional content. Message and data rates may apply. Message frequency varies.

You may opt out of text messages at any time by replying STOP to any message. After opting out, you will receive a one-time confirmation message. For help, reply HELP or contact us at the information provided below.

We do not sell, rent, or share your phone number with third parties for their marketing purposes. Your consent to receive text messages is not a condition of purchasing any goods or services.

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver targeted advertising. Cookies are small data files stored on your device when you visit our website.

5.1 Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly. These cannot be disabled.

Analytics Cookies: Used by Google Analytics to collect information about how visitors interact with our website. This data is aggregated and anonymized.

Advertising Cookies: Used by the Meta Pixel and similar tools to track your activity and deliver relevant advertisements on third-party platforms.

5.2 Managing Cookies

You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse cookies, delete existing cookies, or alert you before a cookie is placed.

6. How We Store and Protect Your Information

Your personal information is stored in our customer relationship management (CRM) platform. We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf. These providers are contractually obligated to use your information only for the purposes we specify and in accordance with this Privacy Policy. Our service providers include:

- CRM and marketing automation platform (for managing contacts, forms, and communications)

- Email marketing service provider (for sending newsletters, drip campaigns, and promotional emails)

- Payment processor (for handling transactions securely)

- Google Analytics (for website analytics and reporting)

- Meta/Facebook (for advertising measurement and delivery)

- Website hosting and content delivery provider

- Scheduling and appointment booking tools

We do not sell your personal information to third parties.

8. Affiliate Links and Third-Party Websites

Our website may contain links to third-party websites, including affiliate partner websites (such as supplement retailers). These third-party websites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any third-party website you visit.

When you click on an affiliate link, the third-party website may collect information about you independently of us. Any purchases you make through affiliate links are transactions between you and the third-party retailer.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: You may request a copy of the personal information we hold about you.

Correction: You may request that we correct any inaccurate or incomplete personal information.

Deletion: You may request that we delete your personal information, subject to certain legal exceptions.

Opt-Out of Marketing: You may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly. You may opt out of text messages by replying STOP.

Opt-Out of Tracking: You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on. You may manage your Meta ad preferences through your Facebook account settings.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within a reasonable timeframe as required by applicable law.

10. California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

To submit a verifiable consumer request, please contact us at the information provided below. You may designate an authorized agent to make a request on your behalf.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we may have collected information from a child under 18, please contact us immediately.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you by email or through a notice on our website. We encourage you to review this Privacy Policy periodically.